Keep your feet on the ground though...
You may know that last year we were very very happy to have won the Dell Global Small Business Award. Its time to enter and if you have a small business that is using technology to serve your customers make sure you enter here.
You do not need to be a technology company (we certainly aren't). It is great for building profile and we are now the proud owners of one Dell printer, 3 dell laptops and we are just looking at a printer that will mean we can publish more of our instructions, labels and cards inhouse.
The ICSB are really supportive and you can get free membership of your local Chamber.
Apart from this it helps to raise your profile which in the current climate is a real positive to Small Business. You will know that many of us get seduced into advertising that often does not offer value for money. We do very very little of that now... a little bit of Google adwords, a smidgeon of traditional advertising. For ninety percent of our new business we rely on the people that really count - our loyal Wiggly Customers, and that comes from attempting to provide them value - in terms of our products and our podcast and other communication.